A couple days ago, LS/Beloch, of the Papers & Pencils blog, started a conversation (public thread) on Google Plus about what concrete, immediate actions people can take to foster a functional OSR community. People had a lot of ideas, which he then summarized. It is a good list, and worth checking out if you missed it.
I want to highlight one particular suggestion, and add to it. Specifically:
The number 1 thing the OSR needs is more reviewers. People who do the hard work of finding new stuff that nobody has ever heard of, reading that stuff, and getting into the nitty gritty of what is good and what is bad. Bryce Lynch of 10′ Pole is a great model for how to do this right, but there’s more stuff being produced than he can parse on his own.
Personally, I was surprised at the number of people that mentioned wanting more reviews. I write them sometimes, mostly as a systematic way to prompt myself to get familiar with a product, but I rarely feel like many people pay attention to them, especially since, I think, I am not primarily a reviewer and my blog is not primarily a review outlet. I post more about other topics, such as rules hacking, necromancers, and Dark Souls. This means that any readers I have probably come here primarily for things other than reviews. This is true for most gamers writing about, or evaluating, the content other people create.
I can only think of two dedicated review outlets for DIY D&D/OSR products: Bryce Lynch’s Ten Foot Pole and Ben Milton’s Questing Beast YouTube channel. Being so focused on a single topic or function is a good way to distinguish yourself, but it is also a lot of work and I doubt many other people will step up to create and regularly update comparable review outlets. There are, however, lots of people who post reviews with some regularity, either as G+ comments or on blogs, even if that is not the focus of their output. For example, Ram also regularly posts reviews, but that is not the main subject matter of his blog either. This means that people, especially those that might be most interested in many of these reviews, rarely see them.
There is something you can do to help make this situation better. If you come across a review someone else wrote that you think is useful, insightful, or impartial, consider sharing it to a relevant G+ community or other fan-specific outlet, such as a subreddit. I rarely share my own reviews this way because it feels like spamming someone else’s space. Such sharing will help people interested in the material find the relevant reviews and avoids the problem of ulterior motives in self-promotion. If someone other than the review author shares the review though, this serves as weak form of peer review. Just sharing a review to your own social media feed is probably less useful. People looking for, say, modules or supplements to use with DCC are more likely to see reviews if they are posted to DCC-specific outlets.
Unless the review is snarky clickbait. Burn that shit down and bury it in the poisoned ground.
(This is an expanded version of a comment I left on LS/Beloch’s original thread.)